In an 1963 interview with Gene Swenson in Art News. Andy Warhol mentions “liking” – a popular activity with the many millions of us who use social media.
Here’s an extract:
AW: Someone said that Brecht wanted everybody to think alike. I want everybody to think alike. But Brecht wanted to do it through Communism, in a way. Russia is doing it under government. It’s happening here all by itself without being under a strict government; so if it’s working without trying, why can’t it work without being Communist? Everybody looks alike and acts alike, and we’re getting more and more that way. I think everybody should be a machine. I think everybody should like everybody.
GS: Is that what Pop Art is all about?
AW: Yes. It’s liking things.
GS: And liking things is like being a machine?
AW: Yes, because you do the same thing every time. You do it over and over again.
GS: And you approve of that?
AW: Yes, because it’s all fantasy. It’s hard to be creative and it’s also hard not to think what you do is creative or hard not to be called creative because everybody is always talking about that and individuality Everybody’s always being creative. And it’s so funny when you say things aren’t, like the shoe I would draw for an advertisement was called a “creation” but the drawing of it was not. But I guess I believe in both ways. All these people who aren’t very good should be really good. Everybody is too good now, really.
Like, how many actors are there? There are millions of actors. They’re all pretty good. And how many painters are there? Millions of painters and all pretty good. How can you say one style is better than another? You ought to be able to be an Abstract-Expressionist next week, or a Pop artist, or a realist, without feeling you’ve given up something. I think the artists who aren’t very good should become like everybody else so that people would like things that aren’t very good. It’s already happening. All you have to do is read the magazines and the catalogues. It’s this style or that style, this or that image of man—but that really doesn’t make any difference. Some artists get left out that way, and why should they?
Andy Warhol August 6, 1928 – February 22, 1987